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MSc Marketing

  • DeadlineStudy Details:

    MSc Full-time: 12 or 15 months full-time

Course Description

Corner the market

How do managers make the decisions that grow their brands? And how are those decisions affected by changing economic space, by new technologies and by competition? Accredited by the Chartered Institute of Marketing (CIM), this programme is an excellent choice for graduates looking to answer these questions and who desire real success in Marketing.

Entry Requirements

  • Bachelor degree equivalent to UK Second Class Honours Lower Division.
  • We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.

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Fees

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Module Details

  • Creativity, enterprise and innovation
  • Curiosity, creativity and research
  • Contemporary marketing theories and concepts
  • Cross-cultural consumer behaviour
  • Corporate strategy for marketing
  • Marketing management and planning
  • Research in action
  • Management consultancy in a global environment
  • Capstone business project

Optional modules (choose 2×10 credits):

  • Managing virtual work
  • Everyday sustainability for business
  • Global operations and logistics
  • Digital and social media marketing
  • Marketing science
  • Effective business negotiation
  • Public relations
  • Corporate lobbying for marketing

London South Bank University Campus

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