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MSc Marketing

  • DeadlineStudy Details:

    MSc 1 year full time

Course Description

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require marketing that is more sophisticated. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.

Entry Requirements

A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are a number of possible sources of funding: loans and grants, bursaries and scholarships.

Student Destinations

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects.

Our MSc Marketing graduates have been employed in managerial roles both in the private and public sector, NGOs and also in academia.

Module Details

Semester 1

  • Marketing Management and Practice
  • Consumers, Brands and Communications

Semester 2

  • Research Methods for Marketing
  • Marketing Strategy and Innovation

Plus your Dissertation

University of Leicester Campus

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