Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year, full-time
Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require marketing that is more sophisticated. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.
You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.
You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.
A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects.
Marketing Management and Practice
Consumers, Brands and Digital Communications Strategy
Marketing Strategy and Innovation
Market Intelligence, Data Analysis and Research Methods
Dissertation
Why choose Leicester for postgraduate study? The University of Leicester is recognised globally for world-class research and high-quality teaching, w...
