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  • DeadlineStudy Details: 1 year

Masters Degree Description

Our Master's programme in Marketing covers core business practices and marketing principles, giving you the range of competencies you need to become a marketing professional or pursue a management career with a specialism in marketing. The programme equips you with the necessary knowledge and skills in marketing which reflect relevant research, best practice and innovative thinking to enhance your employability. The programme also serves as preparation for further study or an academic career in marketing.

Entry Requirements

You must have a degree (not necessarily in business and management) from an approved university.

The usual entry requirement is: a UK 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further guidance can be found in our .

Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

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Fees

For fees and funding options, please visit website to find out more

Student Destinations

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

The sectors and jobs that our MSc students are employed in after graduation vary depending on their previous experience and pathway taken. In terms of career progression, it is useful to consider where alumni are three years after graduation. Looking at the data derived from the School’s ranking in the Financial Times Master’s in Management Rankings, on average 25% of them are in senior management roles and 20% in junior management positions three years after graduation.

Module Details

First Year
Core
International Marketing
Marketing Planning and Strategy
Strategic Brand Management
Consumer Behaviour and Insights in the Digital Age
Digital Business and Marketing Strategy Simulation
Service Marketing
Dissertation
Optional
Developing Skills for Business Leadership
Digital Marketing Metrics
Corporate Social Responsibility
Cross Cultural Management
Entrepreneurship and Innovation
International Master’s Summer School
International Master’s Summer School (attendance only)

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