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MA Marketing and Brand Management

  • DeadlineStudy Details:

    MA One year full-time or two years part-time.

Course Description

Marketing and Brand Management at Bath Spa University provides you with the skills and practical experience that organisations need in an ever-changing business environment.

It provides opportunities to develop your professional networks, and enables you to experience the aspects of marketing and brand management most relevant to your chosen career path.

During the course, you’ll combine bespoke marketing and brand management modules with a choice of more general business and management modules. You’ll also get the chance to produce a substantial sector-facing body of work in marketing and brand management.

Entry Requirements

You’ll normally have a good honours degree in business, marketing or a related subject. You may be considered without an undergraduate degree, if you can demonstrate considerable relevant experience. You may be asked to attend an interview.

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Fees

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Programme Funding

Visit our website to find out about the range of scholarships, awards and bursaries on offer beyond government loans.

Student Destinations

This course has been designed to align with the talents and skills required in the current marketing and brand management employment market.

Careers in marketing and brand management are varied and cover all business organisations and across sectors.

Module Details

This course includes or offers the following modules:

  • Strategic Brand Management
  • Digital Marketing
  • Marketing Analytics
  • Extended Work-Based Placement/Project
  • Dissertation
  • Marketing Management
  • Marketing Communications
  • Entrepreneurship
  • Advanced Academic and Business Skills
  • Creative Enterprise: A New Business Venture
  • Fashion Marketing
  • Research Methods
  • Sustainability.

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