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MSc Marketing, Communications and Branding

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Masters Degree Description

You will delve into multiple contemporary topics within marketing. Do you aspire to work in digital marketing? Or maybe you are passionate about using business analytics to make marketing decisions. Fuel your ambition as you study marketing methods including brand management, public relations and the use of social media in advertising.

Progress your career as a marketing professional through developing your contemporary analytical skills. As an evidence-based decision maker, you will learn to analyse a range of marketing models when developing a marketing communications and branding strategy.

We will teach you how to place the needs of the consumer at the heart of everything you do. From considering international consumers to the ethics of marketing, you will become an effective, responsible practitioner.

Entry Requirements

MSc Marketing, Communications and Branding | Edge Hill University

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Fees

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Student Destinations

Our MSc Marketing, Communications and Branding degree sets you up for a successful career. We ensure that our graduates are recognised for both their academic achievements and technical skills, preparing you to progress into your chosen profession.

A strong understanding of marketing is essential for managers everywhere. Your Masters degree will open doors to exciting career options in brand consultancy, advertising, digital communications, marketing and business leadership.
Our Business School alumni are forging careers in the private and public sector, in retail, in enterprise and with famous brands you’ll know, such as Liverpool Football Club, Jaguar Land Rover, Vodafone, British Telecom and Panasonic.

You’ll leave us with in-demand marketing skills and knowledge. You’ll be capable of developing marketing, communications and branding strategies for any organisation.

Module Details

Compulsory modules:

Advertising and Marketing Communications

Marketing: Sustainable and Ethical Perspectives

International Brand Management

Public Relations

Business Analytics

Applied Analytics

Collaborative Innovation

Organisational Research

Dissertation

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