Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 12 - 16 Months
The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level marketing practices, in a global situation.
Each subject area has been formed from input and involvement with live business and agencies, so students can learn the latest commercial practices, in addition to the academic thinking in the modern, digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability.
Students will be able to deepen their understanding of marketing management through exposure to real world marketing challenges, the latest digital media and platforms, and the development of campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making, with a view of gaining a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.
Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.
No previous experience in marketing is required. Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.
Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.
Block 1:Contemporary Marketing Practice
Block 2: Strategic Brand Management
Block 3: Integrated Marketing Communications
Block 4: Digital Marketing Strategy, or
• Consumer Experience and Behaviour
Block 5 & 6: One of the following:
• Marketing Dissertation
• Marketing Consultancy Project
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