Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1-2 Years
Drive impactful marketing strategies and shape organisational success with our 100% online MSc Marketing Management
St Mary’s 100% online MSc Marketing Management programme is designed for professionals seeking to enhance their strategic marketing expertise and gain a deeper understanding of market trends, consumer behaviour, and brand positioning. This flexible, part-time programme develops advanced skills in marketing strategy, innovation, and data-driven decision-making, preparing you for leadership roles in a competitive and evolving business environment.
Throughout the programme, you will engage with topics such as global marketing strategies, digital transformation, and emerging consumer insights. A strong analytical focus ensures that you develop the ability to evaluate marketing effectiveness and drive organisational success through evidence-based decision-making.
The MSc Marketing Management places significant emphasis on research, with a 60-credit component covering Research Methods, Research Project Proposal, and a final Research Project. These research modules enable you to critically assess industry trends, apply theoretical models to practical marketing challenges, and contribute valuable insights to the field.
To study St Mary's University's 100% online MSc Marketing Management you will need to have completed:
An undergraduate degree at 2:2 (or higher), or
3 years’ relevant work experience in a professional/managerial role
Marketing management is an exciting and rapidly evolving field, with professionals skilled in strategic thinking and customer engagement in high demand across global business. This programme will equip you with the expertise to excel in roles such as marketing manager, brand strategist, digital marketing specialist, product manager, and more.
The programme prepares you to tackle complex organisational challenges with advanced skills in marketing analysis, strategic decision-making, and responsible leadership. You will learn to craft innovative strategies, analyse market trends, and implement effective campaigns that drive brand success, positioning yourself as a leader in today’s competitive business marketplace
Research Project Proposal
Digital Marketing Strategy
Finance for Managers
Research Methods for Business and Management
Organisational Change & Development
Integrated Marketing Communication Strategy
Research Project
Operations Management
Marketing Management
Business Intelligence & Visualisation Tools
Business Strategy
Why St Mary’s? Our team of experienced and respected academics, many of whom are leading experts in their areas, are passionate about what they teac...
