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MA Public Relations and Digital Communications with Advanced Research

  • DeadlineStudy Details:

    MA 2 years full-time

Course Description

On this exciting two-year course, you will learn core principles and gain an advanced understanding of public relations and digital communications. The first year of this course is the same as the one-year MA Public Relations and Digital Communications course. It is the second year that differentiates these courses.

This MA Public Relations and Digital Communications course will enable you to:

  • Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies.
  • Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study.
  • Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more.
  • Challenge your thoughts and learnings to an advanced level, ensuring you are always open-minded and accepting of different perspectives that will positively influence the way you handle different PR situations.
  • Explore the public relations industry and trends of today, taught to you by our experienced staff, authentic coursework assignments, and expert speakers.

Entry Requirements

The equivalent of a good 2:2 honours degree (i.e. minimum 55% classification grade) and IELTs of 6.5 including 6.5 in writing.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

The University of Hertfordshire offer a range of tuition fee discounts and non-repayable scholarships to support our postgraduate students, visit website to find out more.

Student Destinations

Want to work within a public relations agency, government communications department, company press office, or within brand, reputation, social media or community management? This course will get you there. Our close industry connections and partnerships have helped us to design this MA in Public Relations and Digital Communications to ensure there is a strong emphasis on ensuring you leave well-equipped for whatever career path you choose to pursue.

Typical positions and areas include:

  • Community relations
  • Media and public relations
  • Corporate communications
  • Marketing communications
  • Strategic communications
  • Campaign management
  • Brand and social media management
  • Account executive
  • Advertising copywriter
  • Public and external affairs.

Module Details

Please visit website for module details.

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