MSc Strategic Marketing Management

One of the following:

• A good UK honours degree (minimum lower second class)
• Equivalent overseas degree recognised by Aston University

As well as:

• Two professional references – at least one must be from an academic referee
• An official academic transcript of your university grades to date
• A completed application form.

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Core modules

• Marketing Management
• Marketing Research
• Marketing Strategy
• Analysis for Dissertation Research
• Ethics in Academic Practice
• The Aston Global Advantage
• Business Project or Dissertation

Optional modules

Tailor the course to suit you by choosing from a wide range of specialist marketing topics and non-marketing modules to study.

Specialist marketing modules

• Marketing Channels and Strategic Sales Force Management
• Integrated Marketing Communications
• Consumer Behaviour
• Strategic Brand Management
• Services Marketing
• International Marketing Management
• Digital Marketing
• Foundations of Marketing Research
• Quantitative Marketing Research
• Current Issues in Retailing
• Retailing Management

Non-marketing modules

• Intellectual Property Strategy and Management
• Accounting for Non-Financial Managers
• Strategic Business Sustainability
• Strategic Management