The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers is rallying against the fast-fashion ethos and instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity.
This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, you'll produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting your strategic and creative process with fundamental theoretical knowledge. You will also learn how to adapt and thrive in an ever-changing global market to forge a successful career in the creative and cultural industries.
With a strong emphasis on employability and social responsibility, this course will equip you with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive and environmentally sustainable.
See our website for entry requirements.
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Live projects, external visits, and networking opportunities will enhance the employability, confidence and the earning potential of our graduates. The focus of the curriculum will support a range of Fashion Marketing career aspirations with skills in creativity, complex problem solving, reasoning and ideation to be ready for current and future demands of jobs.
This MSc will open doors for students to a range of exciting areas in the creative and cultural industries, such as;
MSc International Fashion Marketing is made up of five core modules. You’ll develop expertise in social media marketing and digital campaign planning while defining your research specialism. All of this culminates in a final masters project of your own proposal.
Core modules:
Marketing and Society
Brands and Consumer Culture
Fashion Enquiry
Social Media Marketing
Masters Project
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