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MA Advertising and Brand Management

  • DeadlineStudy Details: 1 year full-time - multiple intakes

Masters Degree Description

Develop the strategic, creative and analytical skills needed for success in advertising and brand management.

Key course content includes:

marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity and responsible technology use.brand management and storytelling: master branding strategies through storytelling, digital branding and ethical frameworks to build brand equity.creative disruptive advertising: explore innovative advertising techniques using AI, AR and VR to create impactful campaigns.

Start dates:

  • January
  • March
  • May 
  • July 
  • September 
  • November

Please use the official Coventry University website as your main source of information as our courses are subject to change throughout the year.

Entry Requirements

An undergraduate degree 2:2 or above (or international equivalent) in any discipline, or demonstrable and appropriate work experience together with relevant professional qualifications.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

A range of financial support is available for postgraduate study including loans, flexible payment options, discounts and scholarships.

Student Destinations

Successful graduates may seek positions as: advertising campaign manager, creative advertising executive, advertising analyst, advertising project manager, brand portfolio manager, crisis brand manager, advertising and brand campaign manager, marketing manager, creative brand manager, portfolio brand communications manager, eCommerce brand and content manager, global brand manager, social media and brand manager.

Module Details

Marketing for sustainable growth - 30 credits
Marketing practice in a connected world - 30 credits
Brand management and storytelling - 30 credits
Creative disruptive advertising - 30 credits
Postgraduate project — 60 credits

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