As the world’s 1st postgraduate course in brand leadership, students benefit directly from a course that is taught jointly by university and business professionals; the course involves working on a real, in-depth brand project for a real client; creating a personal brand to kick-start a career; visit top agencies and branded companies; interact with a personal mentor who is a senior practitioner; participate in masterclasses with experts in social branding, brand valuation, culture change and innovation.
Upper 2nd class Honours degree (2:1) or equivalent in business or economics; a good degree (with a minimum of 25 per cent of overall assessment in business, management or economics); or a good degree in another subject plus 3 years of experience in marketing or strategy; plus satisfactory evidence of ability in English language if a non-native speaker.
UK/EU Student Fees £16,500, International Student Fees £16,500
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