This course is perfect for those wanting to advance their digital marketing career with data analytics and strategic leadership skills.
Master digital marketing strategies, data analytics and customer journey mapping.
Gain practical experience through real-world case studies and live projects.
Enhance your leadership and critical thinking skills.
Start dates:
An honours degree 2:2 or above in a related discipline, or international equivalent.
We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.
Successful graduates may seek positions as a:
Digital marketing manager: overseeing all digital marketing activities to enhance brand visibility and achieve business goals.
SEO specialist: optimise websites and content to improve search engine rankings and drive organic traffic.
Social media strategist: develop and execute engaging social media campaigns to build brand awareness and foster online communities.
Content marketing manager: create and distribute valuable, relevant content to attract and engage target audiences.
PPC manager: manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.
Data analyst: collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.
Digital Marketing Strategy and Planning — 30 credits
Data Analytics for Marketers — 30 credits
Brand Storytelling and Content Marketing — 30 credits
Contemporary Issues in the Digital Marketing Era — 30 credits
Master's with professional practice
Master's with professional placement
Masters and Taught Courses at Coventry University Introduction Coventry University is a provider of world-class teaching, learning and impactful rese...