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MSc Digital Marketing

  • DeadlineStudy Details:

    MSc 1 year (full-time) or 2 years (part-time)

Course Description

Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products.

Entry Requirements

You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Advice on recognition can be obtained from the Admissions Office. Non-graduates with appropriate professional qualifications will be considered on an individual basis by Programme Conveners; contact details can be found on the individual programme page. Applicants will be expected to apply and register for the full master’s award.

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Fees

For fees and funding options, please visit website to find out more

Module Details

Core Modules (Autumn term):

  • Strategic Marketing
  • Digital Marketing Practice
  • Emerging Digital Issues
  • Business Research Methods (September programme starters)

Core Modules (Spring term):

  • Online Consumer Psychology
  • Social Media and Influencers
  • Data Analytics for Marketers
  • Business Research Methods (January programme starters)

Dissertation and Project Modules:

Students must choose one of the following:

  • Dissertation
  • Consultancy Project

University of Roehampton Campus

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