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MSc Digital Marketing

  • DeadlineStudy Details:

    MSc Full-time 1 year, Part-time up to 4 years

Course Description

Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape.

We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.

Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master’s degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.

Entry Requirements

A 2:2 honours degree (50% in final year), or equivalent international qualification, in any subject area.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are lots of options available to you to fund your master’s programme, from alumni bursaries to school and department scholarships and government loans.

Student Destinations

The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.

Graduates will be equipped with the latest insights into consumer behaviour and business operations online, and will be well placed to enter senior roles in brand management, marketing communications, social media marketing and digital marketing.

Module Details

Semester 1

Compulsory modules

  • Strategic Marketing and Management

Optional modules

One of:

  • Global Strategy
  • Principles of Artificial Intelligence and Data Analytics

One of:

  • Design Practices in Digital Industries
  • Information Management

One of:

  • Digital Media Audiences and Markets
  • Creative Business Models

Semester 2

Compulsory modules

  • Digital Practices for Customer Engagement
  • Digital Technologies for Market Analysis
  • Dissertation

Optional modules

One of:

  • International Marketing
  • Digital Heritage, Museums and Cultural Industries

One of:

  • Collaborative Project
  • Cloud applications and services
  • Game Technologies and Advanced 3D Environments

Summer

Compulsory module

  • Dissertation

Loughborough University - London Campus Campus

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