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MSc PGDip PGCert Digital Marketing - online

  • DeadlineStudy Details: 100% online study 2 years part-time - 6 intakes per year (Jan, March, May, July, Sep, Nov)

Masters Degree Description

Our 100% online Digital Marketing MSc/PGDip/PGCert, awarded by Coventry University and delivered by Coventry University Online, is designed to help you develop the strategic and analytical skills needed to thrive in today’s global digital marketplace. Ranked among the Top 100 universities in the world for international outlook (THE World University Rankings 2025), Coventry University offers a globally recognised qualification to help you advance or launch your career in digital marketing.

Start date:

  • 6 intakes per year (Jan, March, May, July, Sep, Nov)

Entry Requirements

An honours degree 2:2 or above in a related discipline, or international equivalent.

We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

A range of financial support is available for postgraduate study including loans, flexible payment options, discounts and scholarships.

Student Destinations

Whether pursuing further leadership in your role, specialising in your career or expanding your professional portfolio, our MSc/PGDip/PGCert courses are ideal for roles in the following positions.

Digital marketing manager: overseeing all digital marketing activities to enhance brand visibility and achieve business goals.
SEO specialist: optimise websites and content to improve search engine rankings and drive organic traffic.
Social media strategist: develop and execute engaging social media campaigns to build brand awareness and foster online communities.
Content marketing manager: create and distribute valuable, relevant content to attract and engage target audiences.
PPC manager: manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.
Data analyst: collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.

Module Details

Digital Marketing Strategy and Planning - 30 credits
Data Analytics for Marketers - 30 credits
Brand Storytelling and Content Marketing - 30 credits
Contemporary Issues in the Digital Marketing Era - 30 credits
Dissertation - 60 credits

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