MA Fashion Brand Management: Fashion Pr And Communication

On this MA in Fashion Brand Management: Fashion PR and Communication course, you will evaluate the role of fashion, public relations and their relationship to strategic fashion branding and brand identity communication. You will gain insights into critical issues, innovations and challenges within the global fashion, media and communication industries and identify relevant areas of professional conduct. You will understand how relevant current cultural topics impact the fashion industry and how fashion brands integrate these topics into their communication strategies. You will also study events management and sponsorship for fashion and luxury sectors.

You will deconstruct the process of public relations into its components, and study relevant theories that underpin each component with reference to historical and current examples for communication strategies and models. The course aims to help you develop an enhanced level of professional skills and knowledge of fashion public relations, developed through the integrated application of research, theory and practice. You will develop the capability to work collaboratively and sustainably to produce innovative plans that address fashion brands’ and corporations’ global and cultural challenges. You will be able to communicate brand narratives engagingly across multiple media platforms.

You may also be interested in our MA International Fashion Brand Management: Fashion PR & Communication course which includes compulsory international travel as part of the course structure. 

For further information, please contact Dr Alexander Aidan.

View some of our students’ recent work.