Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc January start: 16 months, January 2022 – April 2023 (full-time only)
April start: 1 year (full-time)
September start: 1 year (full-time) or 2 years (part-time)
The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed.
This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.
The programme provides you with a critical understanding of corporate strategy, financial performance management, leadership and cross-cultural perspectives on management. Our research methods class will equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner relevance.
You will be encouraged to engage in personal professional development through active participation in the Global Leadership Programme, aimed at equipping you with the skills that are critical to succeed in today’s fast-pace business world.
MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.
This programme is dual accredited to a CMI qualification. Upon successful completion of the programme, Roehampton on-campus students, will be eligible for a CMI L7 qualification in Strategic Management and Leadership (subject to passing the required mapped CMI modules and CMI moderation.
You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Advice on recognition can be obtained from the Admissions Office. Non-graduates with appropriate professional qualifications will be considered on an individual basis by Programme Conveners; contact details can be found on the individual programme page. Applicants will be expected to apply and register for the full master’s award. Those with a third-class honours degree are encouraged to complete an application as we will consider an applicant’s wider circumstances in making a decision on an application. Please contact admissions@roehampton.ac.uk if you have any questions.
For fees and funding options, please visit website to find out more
The University of Roehampton London can trace its history back to 1841 and Whitelands college, it gained its university status in 2011. The university...
Sat 11 May 2024