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MSc Global Marketing Management

  • DeadlineStudy Details:

    1 year full-time
    2 years part-time

Masters Degree Description

Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.

Entry Requirements

Applicants should normally have:

  • A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
  • An equivalent qualification accepted by the Academic Registry of the University, or
  • A professional qualification deemed to be of an equivalent standard

Those without formal qualifications are welcome to apply, and may be required to come in for an interview. Additionally, these applicants will need to provide evidence of a minimum of three years of middle to senior management relevant experience.

Fees

See our website for fees

Student Destinations

Careers following the completion of this course can include:

Marketing Officer, Executive or Manager
Marketing Consultant
Marketing Analyst or Researcher
Digital Media Analyst or Manager
Marketing Account Manager
SME Owner
Past graduates have gone into roles such as:

Regional Manager (UK)
Data Editor (UK)
Executive Director (UK)
Head of Marketing (UK)
Marketing and Recruitment Professional (Italy)
Marketing Executive (UK)
Marketing and Growth Leader (UK)
Digital Marketing Specialist (Lithuania)
Strategic Account Manager (India)
Project Manager Retail Marketing (Germany)
Analyst (India)
Marketing Manager (India)

Module Details

Compulsory
Consumer Psychology and Decision Making (15 credits)
Practitioner Perspectives: Branding in Action (15 credits)
Omnichannel Marketing Strategy (15 credits)
Digital Campaigns and Analytics (15 credits)
Strategy and Leadership (30 credits)
Marketing and Communications Consultancy (15 credits)
Entrepreneurship in the Digital Sector (15 credits)
Capstone Research Project (60 credits)
Preparing for the Professional Placement* (0 credits)
Optional modules
Postgraduate Placement* (0 credits)
Business Transformation Project* (0 credits)

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