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MSc Global Marketing

  • DeadlineStudy Details:

    MSc 1 year full-time

Course Description

The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments.

The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.

You’ll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.

This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.

AccreditationIn recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.

Entry Requirements

2:1 or equivalent in any subject. We may give preference to applicants with knowledge of marketing and/or business management. Alternatively, we may accept a 2:2 undergraduate degree supported by professional qualifications or at least one year of relevant work experience.

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Fees

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Student Destinations

The specialist skills and insight you’ll develop are valued by businesses in virtually every field. This course will provide you with the knowledge and skills needed for management roles in private and public sector organisations around the world.

Our graduates go on to careers in all aspects of marketing and management. Each year, some continue their studies, joining the York Management School doctoral programme.

Module Details

University of York Campus

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