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MSc International Marketing

  • DeadlineStudy Details:

    Full-time: 1 year; Part-time: 2 – 7 years

Course Description

Businesses with global ambition are actively looking for internationally-minded marketing professionals. Available for full or part-time study, this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills which you can use in different contexts and countries. You don’t need to have previously studied marketing and if you’re already working you can study flexibly round your commitments.

A celebrity influencer posting on Instagram… How a supply chain works in theory and reality… The best way to promote a comedy show at the Edinburgh Fringe… The financial structure of a multinational business… These may seem unrelated, but they are all vital tools in the skills armoury of a modern international marketing professional. Exactly why and how these tools are related – and why that is important – is just one element of the insights that you will gain on this employability-focused course.

Entry Requirements

A UK honours degree or equivalent OR relevant work experience in marketing or allied functions.

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Fees

Please see our website for fee information

Student Destinations

You will be qualified for a broad spectrum of marketing and management positions within a range of businesses and other organisations. Previous QMU graduates have gone on to work in marketing agencies, running their own business, working for not for profit and in marketing and communications positions in industry in the UK, Europe and further afield.

Module Details

  • International Marketing (20 credits)
  • Markets, Innovation and the International Consumer (20 credits)
  • Marketing and Society (20 credits)
  • Research Methods (20 credits)

You will also take two modules from a range of options which could include subjects such as communications, digital, business management, leadership, PR, Sales, International Communications, and others.

You will also also complete a project (60 credits)* or a dissertation.

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