Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Our MSc International Marketing combines the academic theory of International marketing with a practical perspective that closely reflects real-life international marketing issues and situations. It is a comprehensive professional programme, and will equip you with the relevant knowledge and practical abilities to excel in this fast-evolving industry.
The qualification will improve your employability in the major marketing disciplines – including brand management, product development and marketing strategy. A choice of electives in contemporary subjects such as digital marketing, creativity and innovation allows you to specialise in areas shaping the marketing world today.
In addition the programme also carries the benefit of dual award status from the Chartered Management Institute which will enhance your employability and knowledge of management and marketing practices.
.Key Information
•Full integration with the CIM Chartered Postgraduate Diploma in Marketing
•A range of electives let you specialise in your chosen area
•Extensive e-learning support includes e-library and interactive materials
•Achieve respected exit qualifications if you choose not to complete the full programme
•Tutors are experienced marketers bringing real-world scenarios to the classroom
•Programme materials include real-life business simulations
•Learn at our state-of-the-art, purpose-built facility with the latest industry software
•Lectures are supplemented by group tutorials and plenty of student-tutor contact
•Careers service offers specialist, one-to-one advice
•CMI accredited
Study marketing in practice
The BPP MSc International Marketing is a one-year full-time programme geared to the reality of working in today’s marketing environment. You’ll qualify with the knowledge, confidence and practical ability to confront modern marketing challenges in the workplace.
You will critically evaluate key international marketing strategies and practices, and learn how these help to shape organisations and markets within the evolving global business environment. Utilising theory, practice and cutting-edge approaches, including e-marketing and social networking, you will develop skills that will enhance your employability as both a marketer and a manager in any dynamic organisation. To support this the programme provides a choice of up to eight ‘elective’ subjects, reflecting the current diversity in contemporary marketing practice.
Our tiered award system means that even if you choose not to complete all stages you are still awarded a Postgraduate Certificate in International Marketing upon successful completion of Stage 1, or a Postgraduate Diploma in International Marketing after successfully completing Stage 2.
Our Masters in International Marketing focuses on practical teaching underpinned by relevant academic theory. So you will be taught by experienced marketing practitioners, as well as guest speakers who will share the latest marketing insights.
We have designed the programme so time is split evenly between lectures and small group sessions where you will have ample opportunity to discuss lectures in more detail. You will also get the opportunity to take part in other activities – for example, a simulating business exercise which puts theories from the programme into practice.
If you study this programme full-time, you will attend classes for 12 hours per week and will carry out additional study and preparation when you are not in class. Start dates are available in January, May and September each year.
The programme is divided into three stages:
On successful completions of BPP’s MSc International Marketing you will also receive a CMI (Chartered Management Institute) Level 7 Certificate.
You’ll need a 2:2 honours degree or above (or equivalent) in any subject from a recognised UK or overseas institution.
If your first language is not English, you’ll need one of the following minimum English language qualifications (or equivalent):
For details of which international qualifications are accepted for this programme, please see our country-specific entry requirements.
The full programme fee is £9,750.
Please note that modules run subject to demand, therefore all modules may not run in all locations.
Stage 1 – MSc International Marketing
Compulsory – (15 Credits each)
International Marketing Management
Competitive Intelligence for Marketing
Consumer Behaviour
Managing International Brands
Stage 2 – MSc International Marketing
Compulsory – (15 Credits each)
International Advanced Marketing Strategy and Simulation
Creativity and Innovation for International Markets
Finance for Marketers
Marketing Communications Frameworks
Stage 3 – MSc International Marketing
Compulsory – (30 Credits each)
Academic and Careers Skills (Work Placement)
International Marketing Consultancy Project
Optional – (15 Credits each)
Stakeholder Relationship Management
Project Management for Marketing
Digital Marketing Frameworks
Operational and Services Excellence
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