Design Innovation and Brand Management are the commercial powerhouses of all global organisations, and this course is designed to help you understand and apply these principals to the fast-growing business and luxury markets worldwide.
The course will help you become an innovator, and is perfect for design savvy and communication conscious entrepreneurs.
Why choose this course?
During your studies, you will have the opportunity to apply contemporary management and design thinking in a professional context, helping you to compete in the growing global markets using your creativity, strategy and management theory.
The key to successful brand development is an understanding of business strategy in relation to design as well as a diverse and inquisitive mind that seeks to understand the relationships involved in incremental or radical innovation.
Branding connects to the consumer through a range of tools – identity, experience, advertising and manipulation, while design innovation is more about new thinking processes and finding new associations/relationships between functionality and aesthetics while incorporating new technologies.
We expect you to have:
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The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives
Modules:
The University of West London (UWL) offers a diverse range of postgraduate courses, with options to study full-time and part-time, both in daytimes an...