Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year full-time, 2 years part-time
The MSc Marketing & Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.
You’ll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today’s competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.
You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.
Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.
See our website for fees
Possible careers for graduates of the programme include:
Compulsory modules
Module title
Consumer Behaviour 15 credits
Psychology of Marketing and Advertising 15 credits
Research Design and Applied Statistics 15 credits
Marketing Strategy 15 credits
Creating Customer Experiences 15 Credits
Consumer Culture 15 credits
Research Project/Dissertation 60 credits
Option modules
You can also choose up to 30 credits of option modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Marketing & Consumer Behaviour.
A list of modules will be published annually by the department, and may include the following:
Module title
Innovation Case Studies 15 credits
Project Management 30 credits
Technological Innovation & Market Creation 15 credits
Digital Marketing and Branding 15 Credits
Marketing Analytics 15 credits
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