MA Marketing

This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics. 

• Distinctive from traditional marketing programmes by focusing on consumer culture from critical and intellectual perspectives.
• Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, sports marketing, digital media marketing and marketing ethics.
• Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.
• International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.
• Innovative and rising Management School, moving up the rankings 11 places in just one year (Guardian University Guide in 2015) and Marketing ranked 4^th (Complete University Guide 2017).