This master’s degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you’ll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.
A minimum of 2:2 (or equivalent) in any subject discipline.
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The course prepares students for roles in marketing students for various roles in marketing in the UK and overseas. Marketing Week (2015) voted the role of Marketing Manager as the best job in the UK.
Year 1 modules include:
Business Research Project (core, 40 credits)
Creativity and Innovation in Marketing (core, 20 credits)
Digital Marketing and Social media (core, 20 credits)
Marketing Research in Practice (core, 20 credits)
Strategic Marketing Management (core, 20 credits)
Understanding Consumer Behaviour (core, 20 credits)
Advertising Management (option, 20 credits)
Contemporary Advertising Practice (option, 20 credits)
Contemporary Theory & Practice in Public Relations (option, 20 credits)
Public Relations Strategy & Planning (option, 20 credits)
Retail Design, Buying and Merchandising (option, 20 credits)
Retail Management and Marketing (option, 20 credits)
Whether you’re looking to improve your job prospects, pursue a passion or take your career in a whole new direction, London Met has the right postgrad...