MSc Marketing – Online

  • DeadlineStudy Details:

    Duration: MSc in Marketing – 2.5 years

Course Description

Start dates – January, April and September

Embrace new marketing ideas and challenges

The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment.

Due to increasing consumers of products and services, marketing has never been in more demand than now. For marketeers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, through building your ability to harness the latest data-based, service-centred and digital techniques.

“Platforms come and go; for example, you could get a Facebook Ads certification, but in 10 years’ time will your knowledge be relevant? What we are providing on our MSc is the marketing knowledge and foundations that will be replicable in the future”Dr Alena Kostyk, Deputy Programme Leader of Online MSc Marketing.

Ranked 14th in the UK, 48th worldwide for International Strategic Marketing (Campus Masters) - QS, the University of Glasgow is committed to delivering a highly-esteemed programme which will enable you to thrive in the world of marketing.

Master tomorrow’s marketing skills today

The University of Glasgow’s online MSc Marketing applies the latest technologies to marketing fundamentals. Explore the latest topics from analytics to User experience (UX) marketing, social media marketing, marketing communications strategies and digital marketing. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.

Promote a marketing career in a digital world

To match your career path, the programme features optional courses, including digital, UX, retail, service, social media marketing and marketing ethics, consumption and technology – a choice of current subjects designed to expand your expertise in today’s marketing techniques.  Study of these subjects are crucial for success in today’s digital, customer-centric environment and ensures that you will graduate as a candidate with skills that are in high demand in the marketing field.

“University of Glasgow is one of the best universities in the world in terms of marketing education. This program helped me to deepen my knowledge in consumer studies and I managed to find a dream job in market research. It is already helping me to structure my knowledge and approach my work in a more profound way. ”Natela Tcaava, online MSc Marketing student, University of Glasgow

Career Opportunities

Top 5 marketing jobs for our current students

1. Director / Manager 20.31%
2. Marketing 17.19%
3. Other 17.19%
4. Teacher / Education 8.59%
5. Communications or Digital Marketer 7.03%/7.03%

100% online, interactive learning

Studying online means you don’t have to sacrifice your current career in order to pursue a new one. You would be able to access our interactive resources from anywhere and at any time; this includes videos, interactive quizzes and discussions – resources dedicated to helping you to learn and achieve your career goals. At the University of Glasgow you can further your ambitions without compromising your current commitments.


Duration: MSc in Marketing – 2.5 years

Core courses

  • Marketing Management
  • Consumer Behaviour
  • Marketing Communications Strategies and Tactics
  • Brand Management
  • Marketing Research & Analytics
  • Marketing Dissertation

Optional courses (select two of the below):

  • Digital Marketing
  • Retail Marketing
  • Services Marketing
  • User Experience (UX) Design
  • Marketing: Ethics, Consumption and Technology
  • Social Media Marketing

Entry requirements

You should have a second-class undergraduate degree from a recognised university or an equivalent qualification from a recognised institution.

We also welcome candidates with non-academic qualifications and backgrounds; candidates with more than three years’ work experience will be considered.


  • Ranked 15th in the UK, top 60 worldwide for International Strategic Marketing (Campus Masters) – QS Business Master’s Ranking 2024: Marketing
  • Ranked 13th best UK University by The Guardian University Guide 2024
  • Adam Smith Business School is among the top 100 business schools in Europe – Financial Times 2023

International students

Applicants must have an IELTS score of 6.5 with no less than 6.0 in any band.

Join an institution where ambitious people are driven to succeed. Study our online MSc Marketing and start changing the world today.

Request information

What is it like to study in the Virtual Learning Environment? The University of Glasgow (VLE) is an online portal where students can access everything they need for their course. Discover what it’s like to study this way.

Find out more


Please visit our website for fee information

University of Glasgow Online

Where is University of Glasgow Online?


News stories


View Website

University Profile