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MSc Strategic Marketing

  • DeadlineStudy Details:

    MSc 1 year full-time

Course Description

Our Strategic Marketing MSc is a top-ranked marketing MSc, ranked 5th in the UK, 15th in Europe and 18th in the world in the QS World University Rankings: Masters In Marketing 2024. The course is also 3rd in the UK for employability, 5th for value for money and 5th for alumni outcomes.

Our marketing MSc equips you with the advanced knowledge and skills to become a successful marketing leader of the future. The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media, and big data marketing analytics.

Why this course?

  • Our Strategic Marketing MSc is a top-ranked marketing MSc, ranked 5th in the UK and 15th in Europe in the QS World University Rankings: Masters In Marketing 2024.
  • This course is designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
  • You will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals.
  • You will develop practical skills through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
  • You will have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.
  • The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
  • Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

Entry Requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

  • First or a second class UK honours degree in a relevant discipline, or
  • an international qualification of a standard equivalent to a First or second class UK honours degree

Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with five years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

Find out more

Fees

Please visit Cranfield website for course fees

Student Destinations

During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.

Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.

Module Details

For module details please see here

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