Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: Full Time, 1 Years
The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
For fees and funding options, please visit website to find out more.
The University of Hertfordshire offer a range of tuition fee discounts and non-repayable scholarships to support our postgraduate students, visit website to find out more.
Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines.
Typical career paths include:
acquisition marketing
content marketing
digital marketing
marketing
market research
SEO
social media
ux/ui manager.
There is a focus on working with market research to understand trends and respond to consumer demands, and you will develop the creative and project management skills needed to produce innovative and original ideas and to execute and evaluate campaigns.
Core module:
Integrated Marketing Communications
Strategic Customer Management
Contemporary Marketing
Entrepreneurial Marketing
The Digital Marketing Toolbox
Digital Leadership: Disruptive Innovation & Transformation
Data Driven Marketing
Effective Marketing Management
Optional modules:
Applied Marketing Project
We’ll help transform your ambitions into life-changing reality At Herts, we offer a huge variety of postgraduate courses with flexible study options t...
