Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: Full Time, 2 Years
The course offers you the opportunity to explore Global Business Development in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.
The entry requirements for the programme are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
For fees and funding options, please visit website to find out more.
The University of Hertfordshire offer a range of tuition fee discounts and non-repayable scholarships to support our postgraduate students, visit website to find out more.
Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines.
Typical career paths include:
account management
advertising management
bid management
business analysis
business development
internal communications
marketing
market research
public relations
product management
proposal management and writing.
Core modules:
Delivering Competitive Advantage
Integrated Marketing Communications
Strategic Customer Management
Contemporary Marketing
Entrepreneurial Marketing
Proposal and Bid Management
Effective Marketing Management
Global Business Development
Experiential Learning Opportunity
Experiential Learning Portfolio
Marketing Dissertation
Applied Marketing Project
We’ll help transform your ambitions into life-changing reality At Herts, we offer a huge variety of postgraduate courses with flexible study options t...
