Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MA 1 year full-time, 2 years part-time
Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.
Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India. You explore topics including: Recent developments from actor network theory on market devices Concepts of advertising, marketing and consumption Contemporary marketing and management Media and communications Developing brand cultures You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency. Our Department of Sociology was rated top 10 in the UK for research quality (REF 2014).
We’re pursuing a new understand of the social world with our world leading research, and contributing to the thinking that guides organisations. This course is supported by expertise from the Essex Business School. Our strong emphasis on ethics and sustainable business practice in the global economy will provide knowledge and skills necessary for your future career in an increasingly complex world.
We will consider all applicants with 2:2 or above, or equivalent international qualifications. For some courses, there may be additional requirements which can be found on our website.
For fees and funding options including scholarships available please visit website to find out more
This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.
Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.
We work with the university’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.
Founded by Sir Albert Sloman during the peak of the counterculture, the University of Essex was built to be “a new kind of university…where rese...
