MSc Business with Marketing

When assessing your academic record, we take into account your grade average, and the position of the institution where you studied your qualification.

You must have, or be expecting to obtain, at least a 2.1 degree at Undergraduate level from a UK university, or overseas equivalent from a top-performing University.

This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields

• 2.1 achieved at Undergraduate level
• We do not require a GMAT or GRE score, this will not be considered as part of your application or affect your outcome.

For fees and funding information please see our website

WBS Scholarships

We are investing in the future by enabling talented students to receive a top-quality business education.

We have £1million+ of WBS Scholarships available for students applying to study on our MSc postgraduate courses.

Scholarships awards range from 10% of your tuition fee to a maximum of 50% for exceptional candidates. They are highly competitive and awarded on an ongoing basis, so applicants are strongly encouraged to apply early.

We focus on attracting intellectually curious individuals who strive for excellence in everything they do. We welcome talented candidates from across the globe who are passionate about achieving their full potential, both academically and professionally.

What do our graduates do? 

• Media Activation Executive
• Marketing Manager
• Digital Strategy Consultant
• Marketing Specialist
• Organic Performance Account Manager
• Senior Research Executive

Compulsory Modules

• Marketing
• Strategic Marketing
• Global Branding
• Service Marketing
• Foundations of Financial & Management Accounting
• Quantitative Methods for Business
• Strategy Analysis and Practice
• Fundamentals of Economic Behaviour

Optional Modules

These are indicative optional modules which may vary year-on-year.

• Marketing through Social Media
• Managing Human Resources in Contemporary Organisations
• Digital Marketing Technology & Management
• Digital Working & Organisational Transformation
• Project Management
• Driving Innovation & Entrepreneurship through Marketing & Strategy
• Behavioural Economics
• People & Organisations
• Business Analytics for Managers
• Case Studies in Data Science & Economics
• Customer Analytics
• Big Data Analytics
• Design in Business
• Governance and Corporate Responsibility
• Strategic HRM
• Corporate Finance
• Forecasting for Decision Makers
• Business, International Finance & Economics
• Entrepreneurship and Business Venturing
• International Business
• Digital Business Services
• Leading for Innovation

Choice of Dissertation or Business in Practice route

• Dissertation
• Business in Practice