Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MSc Part Time: 2 years, Full Time: 1 year (September start) or 16 months (January start).
Our MSc Digital Marketing gives you the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis.
You consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process.
You examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.
Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. You take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimisation.
The course has been devised in collaboration with a number of the region’s leading digital agencies, giving you contemporary practice-based understanding.
You must be an honours graduate of any discipline, with a minimum of a 2.2 obtained from a recognised university, or hold an equivalent professional qualification acceptable to Teesside University Business School.
If you do not have an honours degree, but significant marketing or management experience, you are encouraged to apply. Advanced standing. Applicants who have completed a recent Level 7 business-related professional qualification may be offered advanced standing onto the programme. Given the diverse range of professional qualifications and the diverse range of credit value for these qualifications, applications will be considered on an individual basis following the University’s Recognition of Prior Learning process.
For fees and funding options, please visit website to find out more
You work on live briefs with real-world employers, giving you first-hand experience of working to meet client needs. Recent students have worked with digital transformation company NetMinds. They were really impressed with the plans and recommendations students developed: ‘We managed to improve and update our services from the work undertaken by Teesside University International Business School students. We are certain that this collaboration will continue and we will keep working with students on developing some new methods and tools for process and products design. By studying this course students are able to merge their academic knowledge with practical experience of working in the field.”
Core modules
Digital Communications
Digital Innovation and Change Management
Digital Optimisation, Analytics and Metrics
Professional Marketing Project
Strategic Digital Marketing
Modules offered may vary.
At Teesside University we believe that an investment in knowledge still pays the best return. By developing your skills, expertise, experience and net...
