Description

With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or those wanting to change direction, drive innovation and change or plan for a start-up.

The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation.

In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively, and work collaboratively.

Study Details:

PGCert 1 year part-time

Module Details:

  • Managing a Digital Project
  • Social Media and Online Branding

Student Destinations

Graduates have transferred their skills and knowledge to organisations needing digitally aware individuals who can plan and execute change. They may become digital media specialists and work in growing areas of digital media marketing and publishing online or market research and training.

Fees

Part-time home/EU students: £2800 pa Part-time international students: £5075 pa

Entry Requirements

You will be expected to be a graduate with IT skills and to have at least one year’s experience in training, education, human resources, publishing, marketing or associated media development.

Non-graduates with three years’ experience and IT skills are also welcome to apply.

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Key Information

Please see our website for how to apply


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University Hub

Birkbeck, University of London

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