Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Digital marketing covers lots of different areas, including campaign metrics and research, content marketing, copywriting, database management and analysis, digital analytics and strategy, email and mobile marketing, Pay-Per-Click (PPC), Search and Social Media Marketing (SSMM), Search Engine Optimization (SEO), video production/podcasting, web design and development, blogging, and much more. Crucially, it involves any content in an online environment that is designed to engage a specific audience. This course is appropriate for both home and international students, and individuals who are members of, or associated with, UK-based professional bodies.
There is an emphasis in all our courses on understanding, responding to, and shaping the dynamic and changing nature of business, as well as consideration of the future of organisations within the global business environment, the responsible adoption of AI and other emerging technologies, and environmental sustainability.
Normally a minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements.
For fees and funding options, please visit website to find out more
There is no typical career path for a student who successfully completes this course. Instead, graduates’ careers can take many different directions, spanning multinational firms, start-up and family businesses, governmental organisations and departments, and higher education institutions.
Examples of private sector roles that graduates have gone onto include: Marketing Director (Molson Coors); Business Development Manager (Shell); Head of Business Strategy, Excellence and Quality (Siemens); Head of Commercial Delivery (Boost.ai).
Other graduates have gone on to enjoy public sector roles including Trade Policy Officer (British Embassy) and Civil Servant (Mongolian Ministry of Mining & Heavy Industry) while other graduates have remained within the university sector, developing academic careers in various higher education institutions around the globe such as China, Vietnam and the UK
International Business Foundations and Trends
Cross-Cultural Leadership Skills
International Marketing
International Supply Chain Management
International Financial Management
International Business and the Digital Economy
Globally Responsible Leadership and Citizenship
Upon successful completion of the first 120 credits, you will progress onto the final 60 credits of the course. You can choose to study one of the three below pathways.
International Business Placement
International Business Internship
International Consultancy Project
Once at the heart of Britain’s Industrial Revolution, the University of Salford is now the home of 21st century creativity and learning. Its up-to-the...
