International Marketing is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level.
It is also suitable for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.
The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice.
The course has many value added features including but not limited to; real-life learning through our live industry project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.

Study Details:

MSc 12 months full-time PG Dip 9 months full-time

Module Details:

Core classes: Key Skills; Strategic Global Marketing; Cross-Cultural Buyer Behaviour; International Marketing Research; Brand Management & Strategy; Marketing Works: Group Consultancy Project; Dissertation Skills
Elective classes: Destination Marketing Management; Managing Tourism Resources; International Services Marketing; Sector Studies; Contemporary Consumers; Customer Management 1; Customer Management 2 – Digital Marketing; Export Marketing; Integrated Marketing Communications; International Culture & Heritage Marketing; Sports Marketing in a Global Context; Retail Marketing Management

Programme Funding

Please see our website for funding opportunities


Please visit our website for fee information -

Entry Requirements

A first or upper second-class Honours degree, or overseas equivalent, in marketing or business. Business-related degrees should include some Marketing component.

Places may be available to applicants whose significant work experience warrants direct entry to this programme.

English language proficiency must be at IELTS 6.5 minimum.

Please see our website for how to apply

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Key Information

Please see our website for how to apply

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University Hub

Strathclyde Business School

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