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MSc Marketing and Leadership

  • DeadlineStudy Details:

    MSc 2 years part-time

Course Description

Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer.

This practical master’s course enhances your strategic marketing knowledge and ability to lead change in order to meet constantly evolving customer needs and requirements. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation, and all students benefit from CIM membership for the duration of the course.

You will gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. You will also learn specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 – and Management MSc – ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.

This page is dedicated to students seeking the Marketing and Leadership MSc independent of Apprenticeship Levy funding. If you are looking for more information on our Apprenticeship Levy part-funded routes, please view here.

Entry Requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

  • First or a second class UK honours degree in a relevant discipline, or
  • an international qualification of a standard equivalent to a First or second class UK honours degree

Applicants who do not have a degree in accounting, finance or a related business discipline can apply, provided they can demonstrate a passion for a career in accounting, finance or banking.

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Fees

Please visit Cranfield website for course fees

Programme Funding

This part-time programme meets the requirements of the Level 7 Senior Leader Apprenticeship Standard. Eligible organisations are able to use £14,000 of their Apprenticeship Levy to cover Part 1 (The Senior Leader Apprenticeship) of the programme tuition fee. Part 2 (progression to Marketing and Leadership MSc) can be funded by the employer or employee.

Student Destinations

Our Marketing and Leadership MSc will enable you to develop your knowledge, skills and abilities while applying what you learn directly in your workplace. The programme will support your career progression, preparing you to successfully carry out senior leadership roles in the future.

You will work with accredited coaches, members of faculty and careers advisors throughout the course enabling you to:

  • Discover and develop your leadership and team-working style
  • Identify how to enhance your personal effectiveness
  • Work out where you want to go professionally
  • Learn the techniques of effective team leadership
  • Become more sensitive to situations, cultures and contexts
  • Prepare to lead change and face future challenges.
  • Start your route to becoming a Chartered Marketer.

Our Career services team offer: individual career consultations, speaker events, alumni networking, networking workshop, personal and executive career coaching, leadership assessment centre, and more practical skills-based workshops on writing CVs and cover letters, and interview skills.

Module Details

For module details please see here

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