Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: MA/MSc 1 year full-time, 2 years part-time
In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.
Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.
A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Exceptionally, non-graduates with significant practitioner experience (4 years) of marketing management will be admitted.
If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0.
Applicants are required to submit one reference.
For fees and funding options please visit website to find out more
The University of Westminster was founded as London’s first Polytechnic in 1838, and has flourished into a thriving institution with over 19,000 stude...
