Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area.

The course is developed by King’s Business School, a UK top 10 centre for business and management studies. They work in partnership with a broad range of private and public sector organisations, including government departments, corporations, professional bodies, and NGOs. Relationships forged in the community of learning last long after the course is done, giving students and graduates a ready-made network of like-minded, ambitious professionals around the globe.

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Learning online with King’s allows you to access the same world-class teaching as our on-campus students, delivered by the same internationally renowned academics. Our flexible approach allows you to fit your studies around your work, family life and other commitments.

As one of the only organisational functions that are directly responsible for generating revenue, marketing can drive growth and keep organisations ‘alive’. If you have an interest in this core business function, our Marketing MSc/PG Dip/PG Cert with online provision enables you to master the knowledge and skills needed to build effective campaigns in any organisation.

View video to find out more about our Marketing MSc at King’s Online

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Entry requirements:

Normally a 2:1 undergraduate degree in any subject area with relevant work experience. Visit the programme page for more details. All King’s College London (online) programmes are taught in English.

Key Benefits

  • Attain top-tier learning outcomes in the field of marketing to help enable a career in a huge variety of industries and organisations.
  • Receive a comprehensive education spanning both theoretical and practical approaches to marketing strategy and execution.
  • Study under high-profile academics in the marketing industry like Douglas West – bestselling author of Strategic Marketing.
  • With small class sizes, you benefit from close teaching and student support.
  • You’ll learn alongside like-minded students and professionals from around the world, each of whom brings their own unique experience, skills and perspectives to your online discussions.

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Benefits of online learning

  • Access study materials, videos, readings and live webinars at any time, from wherever you are in the world.
  • Start and finish at your convenience with six entry points per year.
  • Study at your own pace with our unique carousel learning system.
  • Make use of all the University’s services without having to visit campus, including careers, wellness and disability support.
  • Flexibility, so you can study to achieve your aspirations without taking a break from your career.
  • Achieve a Postgraduate Certificate in as little as eight months, a Postgraduate Diploma in 16 months and an MSc in just two years.

Welcome to King’s College London

Discover the advantages of studying at one of the top 10 UK universities in the world.

Career prospects

The course is ideal for anyone seeking to pursue roles that include a marketing function in any capacity but is especially useful for those hoping to build a career in marketing. Whether you’re seeking director-level positions involving strategic planning and management or an entry-level marketing assistant role, this course equips you with the theoretical and practical marketing knowledge you need to make an impact. It’s especially suited to those already in a marketing position and looking to progress. This course will equip you to access entry and senior-level positions within the following categories:

  • Marketing/Brand Management
  • Campaign/Communications Management
  • Business Development
  • Digital Marketing Management
  • Social Media Management
  • Operations Development/Management


My work life is extremely busy. I travel a lot, but also need to spend time at home with my family. I knew I had to juggle these and somehow fit the course in between other commitments. Whether you’re at home or work, you can get access to the course anytime. This course is designed in a way that fits my work and personal life, which is why I chose it.

– Salio de Souza, King’s Online student

Study Details:

100% online – MSc: minimum 2 years, maximum 6 years; PGDip: minimum 16 months, maximum 4 years; PGCert: Minimum 8 months, maximum 3 years


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