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MA Media and Advertising

  • DeadlineStudy Details:

    MA 1 year, full-time

Course Description

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.

The course covers a range of topics, including:

  • the role of advertising in media and consumer societies (history, industry and issues)
  • the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)
  • the importance of researching advertising messages and campaigns using a variety of methods
  • the position of advertising in the marketing toolkit available to companies
  • the necessity to understand consumers’ behaviour

Entry Requirements

2:1 degree in a relevant subject, or an equivalent professional qualification.

We can give special consideration to applicants who have significant work experience in a relevant field.

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Fees

For fees and funding options, please visit website to find out more.

Programme Funding

There are a number of possible sources of funding: loans and grants, bursaries and scholarships.

Student Destinations

Our Masters degree will demonstrate to potential employers that you have an in-depth knowledge of advertising, its working mechanisms and its global industry, which can help you to stand out in the job market. Our programme has a strong emphasis on international content and research methods, which will have a practical application in the professional world.

Some of the key career destinations include advertising agencies, advertising research institutes, companies, as well as international media outlets, news agencies, government departments (e.g. publicity, education, health) and PR agencies, amongst others.

Module Details

Core modules

  • Advertising and Society
  • Media Research Methods
  • Principles and Practice of Marketing
  • Advertising Analysis
  • Advertising and Promotion in the Digital Age
  • Promotional Cultures

Plus your Media and Communication Dissertation

Option modules

Choose one option module from:

  • Media Audiences and Users
  • Health Communication Theory and Practice
  • Researching Media and Public Communication
  • Advertising Creativity
  • Critical Approaches to Data Analytics and the Digital Economy
  • Digital Media, Online Persuasion and Behavioural Change
  • Strategic Communications Management
  • Critical Approaches to Consumer Culture
  • Gender Politics in Contemporary Media
  • Media Ethics
  • The Globalisation of Sexuality: Culture and Media
  • Digital Media in Everyday Life

Dissertation

University of Leicester Campus

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