Luxury marketing within a global context.
This programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership.
On graduation you’ll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.
The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry.
The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.
UK honours degree 2:2 (or equivalent) in any subject area.
Please see our website for fee information
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
Our graduates are well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.
Strategic Marketing of Luxury Goods
Legal Aspects of Brand Management
Developing Personal and Professional Competence
Consumer-Led Sustainable Marketing
Global Branding and Integrated Marketing Communications
Provides students with a critical Research Project: Design and Methods
Dissertation
Glasgow Caledonian University – the largest and leading modern university in Scotland – is a vibrant, values-led university with campuses in th...