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Senior Leader Apprenticeship+ Marketing and Leadership PgDip + MSc

  • DeadlineStudy Details: MSc, PgDip Part 1: 20 months (15 months taught element plus 5 months for the End Point Assessment). Part 2: 6 months progression to full MSc and CIM Marketing Leadership Programme (Level 7)

Course Description

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer and offers up-to-date academic theory, commercial insights and practical application. All of our students have CIM membership for the duration of the course.

The programme has been designed in two parts. Part 1 enables students to gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. In addition, students cover specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

On successful completion of Part 1 students are qualified to progress onto Part 2, the Marketing and Leadership MSc, which enables them to cement their learning and complete a significant work-based project within their organisation. By completing both parts, students will achieve both the MSc and the CIM Marketing Leadership Programme (Level 7).

Businesses can use apprenticeship levy funding to cost-effectively develop employee marketing and leadership knowledge and skills enabling them to apply best practice and be more effective within their organisation. Students gain leading-edge insights into marketing and leadership that can be applied directly within their organisation and are able to think more strategically about marketing management and leadership.

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 – and Management MSc – ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.

Entry Requirements

We welcome applications from talented candidates from all backgrounds. Candidates are normally high potential, early-career managers with three to ten years’ post-qualification experience marketing roles.

Candidates normally possess a first- or second-class UK honours degree (or international equivalent). Alternatively, we will consider a professional qualification (such as CIM, IDM, ISM) together with a minimum of five years’ post-qualification work experience. Other relevant qualifications, together with significant experience, may also be considered.

Professional experience and personal qualities are equally important to us and each application is considered on its individual merit.

To study for a formal award with us you will need to demonstrate that you can communicate effectively in English in an academic environment prior to the start of the course.

Most applicants meet our English language requirements by having previously obtained a higher education level qualification from a UK university.

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Fees

Please visit Cranfield website for course fees

Programme Funding

This part-time programme meets the requirements of the Level 7 Senior Leader Apprenticeship Standard. Eligible organisations are able to use £14,000 of their Apprenticeship Levy to cover Part 1 of the programme tuition fee. Part 2 can be funded by the employer or employee.

Student Destinations

The Senior Leader Apprenticeship+ Marketing and Leadership MSc will enable you to develop your knowledge, skills and abilities while applying what you learn directly in your workplace. The programme will support your career progression, preparing you to successfully carry out senior leadership roles in the future.

You will work with accredited coaches, members of faculty and careers advisors throughout the course enabling you to:

  • Discover and develop your leadership and team-working style
  • Identify how to enhance your personal effectiveness
  • Work out where you want to go professionally
  • Learn the techniques of effective team leadership
  • Become more sensitive to situations, cultures and contexts
  • Prepare to lead change and face future challenges.
  • Start your route to becoming a Chartered Marketer.

Module Details

Please see website for module details

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