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MA Luxury Brand Management

  • DeadlineStudy Details:

    MA 1 year full-time, 2 years part-time

Course Description

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least Upper Second Class standard or equivalent. Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria.

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Fees

For fees and funding options, please visit website to find out more

 

Programme Funding

Goldsmiths offers a range of financial support including postgraduate scholarships, bursaries and fee waivers. These are awarded based on a variety of criteria, for example academic achievements or personal circumstances.

Student Destinations

This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.

This sector covers a wide range of creative industries and the combination of compulsory and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.

Module Details

Compulsory Modules

  • Luxury Brands: Retail, Digital and Marketing 30 Credits
  • Luxury Brand Management 15 Credits
  • Intellectual Property, Trademarks and Brands 15 credits
  • Dissertation 60 Credits

Option Modules

  • Cultural and Creative Tourism 30 credits
  • Culture, Tourism and Regeneration 30 credits
  • Tourism in Asia 30 credits
  • Interpretation, Education and Communication in the Art Museum 30 credits
  • Entrepreneurial Modelling 30 credits
  • Creative Social Media 30 credits
  • From Idea to Realisation: Entrepreneurial Thinking 15 credits
  • Consumer Behaviour 15 credits
  • Psychology of Marketing and Advertising 15 credits
  • Marketing Strategy 15 credits
  • Project Management 30 credits
  • Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory 30 credits

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