Discover the world of marketing through our dynamic and forward-looking Marketing (MSc) programme. Designed as a conversion degree, it welcomes students from a wide range of academic backgrounds and provides a comprehensive pathway into the marketing profession. Your learning journey begins with examining the role of marketing in a globalised economy and gaining insight into the psychological and sociological factors that influence consumer behaviour. You’ll then learn how to create, deliver, and measure value across the customer journey, while addressing the growing importance of ethical, responsible, and sustainable business practices in contemporary marketing. Your learning journey will culminate in an applied live project or dissertation in marketing.
This is a conversion course. Conversion courses allow you to study a subject unrelated to your undergraduate degree or current career, and support you with a change of career path. No prior knowledge or degree in the subject is required.
To be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.
With your online application you will need to provide:
If you do not have a degree in a relevant area, your application may be considered on the basis of your professional experience. Please provide additional evidence to support your application such as signed and dated employer references.
For fees and funding options, please visit website to find out more
We recognise the importance of funding and scholarships in helping you achieve your academic ambitions.
Generous and varied scholarships and bursaries are available.
A strong employability focus is embedded throughout, including case studies and workshops that mirror the challenges you’ll face in the workplace. Combining academic depth with real-world relevance, you'll become a knowledgeable, confident, critically reflective and globally aware professional able to make informed, ethical and inclusive decisions.
The Chartered Institute of Marketing (CIM) accreditation also means that, in completing the programme, you will have already completely the foundational modules and therefore have exemptions to when you choose to engage in your marketing chartership through the CIM.
As a Marketing (MSc) graduate you’ll be equipped with the essential skills and knowledge to excel in high-level marketing roles across a wide range of industries. Our alumni have gone on to enjoy successful careers in a range of organisations and roles. With marketing agencies and in-house corporate marketing teams operating worldwide, you’ll benefit from truly global career opportunities. Potential roles include marketing manager, customer relationship manager, product and brand development manager, marketing analyst, social media manager, and customer experience manager, among many others. You’ll also be well placed to undertake a PhD in marketing.
About Cardiff Business School Cardiff Business School at Cardiff University (Wales’ only Russell Group University) is an internationally respected cen...