Discover the world of marketing through our dynamic and forward-looking Marketing (MSc) programme. Designed as a conversion degree, it welcomes students from a wide range of academic backgrounds and provides a comprehensive pathway into the marketing profession. Your learning journey begins with examining the role of marketing in a globalised economy and gaining insight into the psychological and sociological factors that influence consumer behaviour. You’ll then learn how to create, deliver, and measure value across the customer journey, while addressing the growing importance of ethical, responsible, and sustainable business practices in contemporary marketing. Your learning journey will culminate in an applied live project or dissertation in marketing.
Core modules cover all essential areas of professional marketing, while optional modules allow you to tailor your studies to your career goals and interests. Your success matters to us, which is why we also offer an optional (but recommended) online preparatory module focused on developing foundational skills in marketing management. Available upon enrolment and before formal teaching begins, it allows you to start your studies with confidence.
You’ll gain a strong grounding in core marketing principles alongside critical and strategic thinking, combining theory with practical application to prepare you to thrive in fast-evolving, competitive markets. As a Marketing (MSc) graduate, you’ll be ready to navigate complex business environments with creativity and confidence in today’s global marketplace, and to lead marketing efforts that create value not just for businesses, but for society as a whole.
This is a conversion course. Conversion courses allow you to study a subject unrelated to your undergraduate degree or current career, and support you with a change of career path. No prior knowledge or degree in the subject is required.
To be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.
With your online application you will need to provide:
A copy of your degree certificate and transcripts which show you have achieved a 2:2 honours degree in any subject, or an equivalent international degree. If your degree certificate or result is pending, please upload any interim transcripts or provisional certificates.
A copy of your IELTS certificate with an overall score of 6.5 with 5.5 in all subskills, or evidence of an accepted equivalent. Please include the date of your expected test if this qualification is pending. If you have alternative acceptable evidence, such as an undergraduate degree studied in the UK, please supply this in place of an IELTS.
For fees and funding options, please visit website to find out more
A strong employability focus is embedded throughout, including case studies and workshops that mirror the challenges you’ll face in the workplace. Combining academic depth with real-world relevance, you'll become a knowledgeable, confident, critically reflective and globally aware professional able to make informed, ethical and inclusive decisions.
The Chartered Institute of Marketing (CIM) accreditation also means that, in completing the programme, you will have already completely the foundational modules and therefore have exemptions to when you choose to engage in your marketing chartership through the CIM.
As a Marketing (MSc) graduate you’ll be equipped with the essential skills and knowledge to excel in high-level marketing roles across a wide range of industries. Our alumni have gone on to enjoy successful careers in a range of organisations and roles. With marketing agencies and in-house corporate marketing teams operating worldwide, you’ll benefit from truly global career opportunities. Potential roles include marketing manager, customer relationship manager, product and brand development manager, marketing analyst, social media manager, and customer experience manager, among many others. You’ll also be well placed to undertake a PhD in marketing.
Core Modules
Ethics, Sustainability & Circular Economy (Jan Start)
Global Marketing
Managing Consumer Experiences (Jan Start)
Understanding Customers
Professional and Research Skills (Jan Start)
Optional Modules:
Technology & Transformation (Jan Start)
Brand Management (Jan Start)
Digital and Influencer Marketing (January Start)
Marketing and Strategy Dissertation (January Start)
Live Marketing Project (January Start)
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