Postgraduate Studentships - Search for funding opportunities.
Postgraduate Studentships - Search for funding opportunities.
Study Details: 1 year
From the products we buy to the content we consume, marketing shapes how we live, think, and connect. Because it is everywhere, a strong strategic and digital understanding of marketing is essential. As a student on the Strategic and Digital Marketing (MSc) programme, you’ll learn how to design and lead marketing strategies that drive growth and adapt to fast-changing digital environments. Your learning journey on this specialist programme begins with strategic marketing and digital and influencer marketing, moves through customer analytics in the digital age and brand management, and culminates in an applied live project or dissertation in strategic and digital marketing. Core modules cover the main elements required by digital agencies and professionals, while optional modules allow you to tailor your studies to your career goals and interests.
You’ll combine cutting-edge theory with practical insight as you explore how marketing strategy is crafted in a digital-first world. You’ll understand how data and technology converge to influence consumer behaviour, reputation, and market positioning. Through case studies, live projects and real-world application, you’ll develop the understanding and confidence to use digital tools and techniques to solve complex problems and make strategic marketing decisions that are innovative, socially responsible and globally informed.
To be considered for an offer for this programme you will need to meet all of the entry requirements. Your application will not be progressed if the information and evidence listed is not provided.
With your online application you will need to provide:
A copy of your degree certificate and transcripts which show you have achieved a 2:2 honours degree in a relevant subject area such as business, journalism, marketing or management, or an equivalent international degree. If your degree certificate or result is pending, please upload any interim transcripts or provisional certificates.
A copy of your IELTS certificate with an overall score of 6.5 with 5.5 in all subskills, or evidence of an accepted equivalent. Please include the date of your expected test if this qualification is pending. If you have alternative acceptable evidence, such as an undergraduate degree studied in the UK, please supply this in place of an IELTS.
For fees and funding options, please visit website to find out more
As a Strategic and Digital Marketing (MSc) graduate you’ll possess the necessary skills and knowledge to excel in high-level strategic and digital marketing positions. Specifically, digital marketing positions are among the top ten fastest-growing job titles and span many industrial sectors, so you’ll have far-reaching career options.
This programme is designed to accelerate your marketing knowledge and career by combining advanced academic insight with the professional skills employers demand. You’ll strengthen your ability to think strategically, apply digital tools effectively, and respond to complex marketing challenges with creativity and analytical rigour. You’ll also develop transferable skills, such as critical thinking, problem-solving, communication skills and effective time management.
The programme is accredited by the Chartered Institute of Marketing (CIM), making you eligible to complete a CIM qualification through a reduced number of modules. You will also have a pathway to CIM student membership, offering a range of benefits.
Core Modules:
Professional & Research Skills
Digital & Influencer Marketing
Brand Management
Strategic Marketing
Customer Analytics in the Digital Age
Optional Modules:
Innovation Management
Understanding Customers
Ethics, Sustainability & Circular Economy
Technology & Transformation
Live Strategic and Digital Marketing Project
Marketing and Strategy Dissertation
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