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MSc Digital Marketing

  • DeadlineStudy Details:

    Full-time: 1 year Full-time (with study abroad): 15 months Part-time: 2 years

Course Description

Digital marketing is at the forefront of modern business problem-solving – allowing organisations to connect, engage and understand their customers’ needs like never before.

In the era of ‘big data’, with an increasing focus on the need for marketers to make data-led decisions, combining this with a growing variety of digital channels provides countless exciting and creative opportunities, to communicate and interact with your audience in various ways.

This digital marketing masters course blends theoretical knowledge with the hands-on skills employers are looking for, to prepare and empower you with the skills required for the next generation of digital marketers.

By the end of this course, you’ll be able to use your digital marketing knowledge to create engaging communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of various digital marketing skills applicable to current and future trends, from marketing analytics to consumer behaviour perspectives, so you can make well-informed business decisions in real-world situations.

Entry Requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

We may be able to take relevant work experience into consideration if you don’t meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

We’re committed to making sure that we offer support for students who might need it, please visit website to find out more about about our scholarships and bursaries.

Student Destinations

Your career prospects include:

  • Ad manager
  • Content marketing manager
  • Content strategist
  • Data analyst
  • Digital marketing manager
  • Digital marketing strategist
  • E-commerce channel manager
  • SEO manager
  • Social media manager.

Module Details

  • DIGITAL MARKETING STRATEGY Compulsory 1
  • ENTREPRENEURSHIP AND THE DIGITAL ECONOMY Compulsory 1
  • MARKETING RESEARCH Compulsory 1
  • WEB ANALYTICS Compulsory 1
  • DESIGNING DIGITAL HOSPITALITY SERVICES Optional 2
  • DIGITAL PROJECT DEVELOPMENT Optional 2
  • MARKETING ANALYTICS Compulsory 2
  • PERSPECTIVES ON CONSUMER BEHAVIOUR Compulsory 2
  • SOCIAL MEDIA MARKETING Compulsory 2
  • DISSERTATION IN MARKETING Compulsory Year-long

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