MSc Digital Marketing with Data Analytics

A second class honours degree (2:2) or equivalent in a relevant subject.

There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

For fees and funding options, please visit website to find out more

Funding opportunities including scholarships available

The course aims to reflect the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development. The course intends to educate you to become a marketer of the future and equip you with the knowledge, skills sets (cognitive, practical and transferable) and business awareness required for a successful career in marketing. No matter your aim to be self-employed, an entrepreneur, head of your own company, or to work for private business, not-for-profit organisations or government agencies, digital marketing can provide a number of contemporary tools for success.

• Digital Transformation – 15 credits
• Digital Marketing Strategy – 15 credits
• New Media Communications and Content Marketing – 15 credits
• Buyer Behaviour in the Digital Era – 15 credits
• Data Analytics for Digital Marketers – 15 credits
• Creativity and Brand Storytelling – 15 credits
• Marketing Management and Planning
• Research Methods for the Creative and Service Industries – 15 credits
• CMI Leading Diverse Workforces – 10 credits
• Final Semester Project Options
• MSc with Extended Professional Practice (EPP)