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MSc International Fashion Marketing

  • DeadlineStudy Details:

    MSc 1 year full-time, 2 years part-time, 18 months Extended Professional Practice

Course Description

Explore the global context of fashion and the core features of the roles that marketing, management, branding, trends and digital content creation play within different and diverse fashion industry contexts.

Our International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

  • Gain an understanding of all the main areas of international fashion marketing, branding and retailing, from global markets analysis and product development to consumer behaviour and fashion brand management.
  • Develop your knowledge, understanding, critical-thinking and problem-solving in areas required by contemporary international fashion business organisations.
  • Improve your fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.
  • Apply to study our International Fashion Marketing MSc with Extended Professional Practice route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way.

Entry Requirements

An honours undergraduate degree (minimum 2.2) or equivalent in a relevant subject.

There is careful monitoring of applications to ensure that applicants are suited to course at their particular entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

Funding opportunities including scholarships available

Student Destinations

Through a diverse range of teaching and learning styles, you have the opportunity to develop fashion specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems. The course is designed to encourage and develop transferable skills such as the ability to reflect on performance and implement solutions and strategies in relation to career aspirations and personal development.

The course enables you to progress your career with a portfolio of fashion-related projects showcasing your knowledge and skills with the possibility of grounding your career by working with established fashion brands or as entrepreneurs in international fashion marketing in a global context. The aim of the course is to ultimately provide a basis through which to develop career-ready and confident fashion professionals committed and able to take up the challenges of the dynamic global fashion industry. The course aims to provide you with the opportunity to go on to work in a number of varied and exciting careers such as social media manager, fashion content management, PR in the luxury sector, brand manager and visual merchandising.

Module Details

Coventry University Campus

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