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MSc Marketing and Brand Management

  • DeadlineStudy Details:

    MSc 1 year full-time, 2 years full-time with a work placement (September starters)

Course Description

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today’s world.

Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.

Designed for aspiring brand specialists

This course is aimed at students from a range of backgrounds who don’t necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

  • a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications – the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
  • the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
  • knowledge and understanding on how organisations can develop appropriate corporate branding strategies and enhance their corporate reputation.
  • knowledge of how to critically evaluate market data, trends and brand metrics to make effective decisions in different market contexts.
  • knowledge and understanding on the implications of developing marketing and brand strategies for both the customer and the organisation.

Entry Requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

One year course

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above) containing some evidence of quantitative ability.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Two years with placement

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) containing some evidence of quantitative ability.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Find out more

Fees

For fees and funding options, please visit website to find out more

Programme Funding

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Student Destinations

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge on brand identity and the brand development process. This is crucial knowledge to have to succeed as a brand specialist, in roles such as Brand Manager, Brand Strategist or Brand Executive.

Brand Managers are responsible for the overall image of a product, organisation or person. They are leaders in brand planning, strategy and articulating brand vision and value, and using market research and insights to inform progress.

Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:

  • Marketing and Business Development Manager
  • Marketing Manager
  • Brand Manager
  • Account Executive
  • Product Manager

Module Details

Semester One

  • Principles of Marketing (20 credits)
  • Understanding The Customer Experience (20 credits)
  • Strategic Global Marketing (20 credits)

Semester Two

  • Brand Management (20 credits)
  • Brand Development (20 credits)
  • Contemporary Perspectives in Customer Engagement (20 credits)

Semester Three

  • Consultancy Experience Project (40 credits)
  • In-Company Experience Project (40 credits)
  • Business Research Project (40 credits)

Ongoing Learning

  • Professional Development (10 credits)
  • Customer Insight through Marketing Research (10 credits)
  • Placement Diploma in Industrial Experience (2 year course only)

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