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MSc Advertising and Marketing Communications

  • DeadlineStudy Details:

    MSc One year full-time / two years with a work placement

Course Description

Creative marketers are in high demand as organisations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviours and perceptions, the industry needs new thinking. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Advertising and Marketing Communications degree will prepare you for the dynamic world of marketing communications, equipped with the skills, knowledge and confidence to make your mark.

Through contemporary case studies and applied projects, you will be introduced to the principles of communications, marketing and consumer behaviour and develop a comprehensive knowledge of advertising and communications theory and management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.

Nottingham Business School is proud to have achieved the prestigious triple crown of international accreditations, with EQUIS, AACSB and AMBA. This is the highest international benchmark of excellence for business schools. The School is one of only nine UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). We are also accredited by the Small Business Charter and we hold accreditations from a range of professional bodies that recognise the quality of our teaching and research.

Entry Requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

One year course

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Two years with placement

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Student Destinations

Our course is designed to produce graduates with focused knowledge on communications planning, development and implementation. This is crucial knowledge needed to succeed in roles such as Account Manager or Campaign Manager.

Account Managers are often responsible for a portfolio of corporate accounts. They are strong account managers are adept at building and maintaining professional relationships, whilst managing teams to plan and deliver successful marketing plans.

Campaign Managers are specialists in devising integrated marketing campaigns to enforce an organisation's brand and identity across the marketing mix, and responsible for the procedure, implementation, tracking and measurement of marketing campaigns.

Graduates from our postgraduate marketing courses have gone onto roles within the public, private and third sector, undertaking positions such as:

  • Marketing and Business Development Manager
  • Marketing Manager
  • Brand Manager
  • Account Executive
  • Product Manager

Module Details

Semester one modules

  • Principles of Marketing
  • Understanding The Customer Experience
  • Strategic Global Marketing

Semester two modules

  • Marketing Communications and Agencies Management
  • Creative Marketing Communications
  • Contemporary Perspectives in Customer Engagement

Semester three modules

Your choice of final semester project. Experiential projects include:

  • Consultancy Experience Project;
  • In-Company Experience Project; or
  • Business Research Project

Module for September starters undertaking the 2 year course

  • Placement Diploma in Industrial Experience

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